Chili Pepper Brand Design
Project type
Brand DesignDate
September 2026Materials
Logo designed in Adobe Illustrator and mockup designed
in Photoshop
I designed a brand identity for chili peppers. Using their bold, spicy, refreshing, and delicious persona, I designed a logo, packaging, and posters for the chili pepper brand. For this project, I was assigned to design a brand for chili peppers themselves rather than a company that is selling chili peppers. This led me to develop a personality and a voice for the peppers themselves and then create a design that reflects this. I experimented with bright colors, geometric typefaces, a variety of icons, and imagery until I landed on this design. Designing an identity to represent chili peppers’ vast flavors, histories, and colors was a challenge. After scouring typefaces from elegant serifs to chunky cursives to loud geometric typefaces, I landed on this typeface. I liked how the words stacked on top of each other to create a cohesive wordmark and how the typeface’s bold playfulness mirrored that of a chili pepper. This project was a fun challenge and an interesting lesson on brand design.
PMS Color Palette